BBB Code of Business Practices


Last updated in 2009, the BBB Code of Business Practices serves as the standard for a company to receive BBB accreditation. Founded in 1912, the BBB’s mission is to create “an ethical marketplace where buyers and sellers can trust each other.”


Excerpt from the BBB Code of Business Practices:

  1. Safeguard Privacy Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.An accredited business or organization agrees to:
    1. Respect Privacy (Inflection Principle 1) Businesses conducting e-commerce agree to disclose on their Web site the following:
      • what information they collect,
      • with whom it is shared,
      • how it can be corrected,
      • how it is secured,
      • how policy changes will be communicated, and;
      • how to address concerns over misuse of personal data.

    2. Secure Sensitive Data (Inflection Principle 5)
      Businesses that collect sensitive data online (credit card, bank account numbers, Social Security number, salary or other personal financial information, medical history or records, etc.) will ensure that it is transmitted via secure means. Businesses will make best efforts to comply with industry standards for the protection and proper disposal of all sensitive data, both online and offline.

    3. Honor Customer Preferences (Inflection Principle 4)
      Businesses agree to respect customer preferences regarding contact by telephone, fax and e-mail, and agree to remedy the underlying cause of any failure to do so.

Further Reading

BBB Code of Business Practices