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DIRECTOR, DEMAND GENERATION

Full Time – Redwood City, CA, United States

GoodHire is looking for a Director, Demand Generation, who will assume a senior role on the GoodHire marketing team and help scale the Company’s efforts to drive awareness and demand for its employment background screening services. In this role you will be leading the Company’s demand generation efforts and partnering directly with the Sales and Leadership teams to grow lead volume and revenue. We’re looking for a high-energy marketing professional who will own a broad portfolio of programs and responsibilities.

In this hands-on leadership role, you’ll have the opportunity to:

  • Build outbound demand generation functions from scratch
  • Over time build and manage a team of marketers
  • Hold a mission-critical role for company with a high level of executive team exposure
  • Work for mission-driven company
  • Accelerate growth on an award-winning product

In this role you will:

  • Drive strategy and execution for demand generation and brand awareness campaigns across all digital and offline channels
  • Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel, while hitting target metrics, including leads, MQLS, marketing ROI
  • Partner with the Sales team to drive quality lead generation and prospecting, optimize conversion, and improve workflows and processes
  • Lead the development and management of digital assets (website, landing pages, emails and ads), working as an individual contributor and with agencies
  • Define and introduce account-based marketing strategy to the Company and partner with other teams to implement
  • Own overall digital technology stack; evaluate and recommend new technologies to improve process and optimize performance
  • Direct strategy and management of on-demand webinars, conferences and events
  • Champion A/B testing and marketing best practices across the organization

You’ll be a fantastic match for this role if you bring:

  • 6+ years of progressive hands-on experience driving lead generation and customer acquisition activities in fast-paced, entrepreneurial environments, preferably for B2B companies with both self-serve and sales-assisted tracks
  • Salesforce and Hubspot wizardry (or, in lieu of Hubspot, other marketing automation tools such as Marketo plus a CMS tool such as Wordpress or Drupal)
  • A strong track record delivering results across all online and offline demand generation channels and significantly scaling lead and MQL acquisition
  • Recognition as a creative marketer who has a test-learn-refine mindset and has run a high-velocity demand generation function
  • Experience as an inbound data-driven digital marketer with a history of integrating content marketing and demand generation strategies to increase funnel conversion and drive revenue and profits
  • Demonstrated experience managing outside agencies and vendors to deliver great work and results, while meeting deadlines and staying on budget
  • Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
  • The ability to thrive in a fast-paced work environment and adeptness at leveraging data to inform recommendations
  • Excellent written and verbal skills, especially in crafting communications that convince/persuade prospects to engage and take action
  • The good listening skills of a team player who has had success leading cross-functional initiatives

 

YOU BELIEVE WORK IS ABOUT MORE THAN JUST THE BOTTOM LINE:

We don’t want to just be good at what we do; we want to be good for the world. As a Certified B Corp, we’ve met rigorous standards of social and environmental performance, accountability, and transparency. We care about all stakeholders, including customers, employees, and the community.

To wit:

  • Innovative, high growth products that customers love
  • Competitive compensation including equity options
  • Comprehensive benefits package including medical/dental coverage, 401K, and life insurance
  • Track record of promoting and hiring internally
  • Startup environment with big opportunities for impact
  • High energy team with mix of experienced entrepreneurs, talented engineers, and successful Silicon Valley veterans
  • Learning and Development funds to enhance and learn new skills
  • 1% of profits donated to charity
  • Extensive Diversity and Inclusion program
  • 3 days off a year to volunteer
  • Flexible work from home arrangements
  • Free lunch every day
  • A start-up’s pantry of complimentary beverages and snacks
  • Conveniently located off the 101 in Redwood Shores