Director, Retention Marketing
Full Time – Redwood City, CA, United States
This hands-on leader will:
Build retention marketing function from scratch
Hold a mission-critical role for company with a high level of executive team exposure
Work for mission-driven company
Work on a business that is growing and have a hand in accelerating that growth
What you’ll get to do:
Define a multi-channel retention strategy to onboard new customers, drive product adoption, maintain/grow per customer transaction volumes and “save” at-risk customers.
Dig into customer data to understand & define customer segments, then use this data to inform campaigns that you will design to drive growth from users at all stages of the lifecycle.
Determine the KPIs that the Company will use to measure retention success and then monitor, evaluate and report on program performance, providing strategic direction & optimization plans based on analysis of results.
Partner closely with our Customer Success team to define & build programs that will allow them to deepen/retain relationships and grow revenue across their customer portfolios
Partner with Product, Product Marketing BI teams to create and prioritize business requirements to develop personalized retention marketing programs.
Evaluate and recommend new tools & technology to enhance our customer retention efforts.
You’ll be a fantastic match for this role if you bring:
8+ years of experience developing and managing marketing programs that drive customers to take action & generate incremental revenue
Well-versed in what it takes to build a successful retention marketing function at scale and experienced building and managing end-to-end retention campaigns
Uncanny knack for uncovering compelling insights from large sets of data & understanding customer motivations
Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
Intellectual curiosity, creative thinking, a passion for problem solving and an A/B testing mindset
Ability to thrive in fast-paced work environment and track record driving results with minimal supervision
Excellent written and verbal skills, especially in crafting communications that convince/persuade customers to engage and take action
The good listening skills of a team player who has had success leading cross-functional initiatives and influencing change
YOU BELIEVE WORK IS ABOUT MORE THAN JUST THE BOTTOM LINE:
We don’t want to just be good at what we do; we want to be good for the world. We’ve met rigorous standards of social and environmental performance, accountability, and transparency. We care about all stakeholders, including customers, employees, and the community.
Innovative, high growth products that customers love
Competitive compensation including equity options
Comprehensive benefits package including medical/dental coverage, 401K, and life insurance
Track record of promoting and hiring internally
Startup environment with big opportunities for impact
High energy team with mix of experienced entrepreneurs, talented engineers, and successful Silicon Valley veterans
Learning and Development funds to enhance and learn new skills
1% of profits donated to charity
Diversity and Inclusion program
3 days off a year to volunteer
Flexible work from home arrangements
Free lunch every day
A start-up’s pantry of complimentary beverages and snacks
Conveniently located off the 101 in Redwood Shores